Last updated: 6 November 2026

1. Who we are

This website and DWU Dance School (also known as DanceWithUs) are run by DWU Ltd, a company registered in England and Wales, company number 16341241. Our registered office is Flat 12 Meridia Court, 1a Biggerstaff Road, London E15 2LG. Our classes and camps take place at Chobham Academy, East Village, London E20.

DWU Ltd is the "controller" of your personal information, which means we decide how it is used and we are responsible for looking after it. Contact us at hello@dwudance.co.uk or on 07738 732 668.

2. What we collect

When you book a class, trial, camp or party

• Your name, email address, phone number and, where needed, your address.
• Your child's name, date of birth or age, and the class or camp they attend.
• Health information you choose to tell us, such as allergies, medical conditions, medication or additional needs.
• Emergency contacts and who is allowed to collect your child.
• Your choice about photos and videos.
• Payment details. These are handled by our booking and payment providers, so we never see or store your full card or bank details.

While your child is with us

• Registers, attendance, and notes about progress, show and competition entries.
• Accident and incident records, and any safeguarding concerns.

When you get in touch

• What you send us by email, phone, WhatsApp, Instagram, Facebook or the forms on this website, and our replies.
• Your email address if you subscribe to our updates.

When you visit this website

• Anonymous page-view statistics from our website platform, Tilda. These don't use cookies.
• Information from Google Analytics and the Meta pixel, but only if you agree. See Cookies.

3. Why we use it, and our legal reasons

Data protection law requires us to have a lawful reason for each use of your information. Here are ours:

We don't make any decisions about you by automated means alone.

4. Children's information

Most of our students are children. We collect children's information from their parent or guardian, not from the children themselves, and we use it only to teach them and keep them safe. All our teachers and assistants are DBS checked, and they see only the information they need for their class, such as names, emergency contacts and medical notes.

5. Photos and videos

We only photograph or film your child if you have given permission, which you choose when you book. We use photos and videos to share class and camp highlights with families, and, if you have agreed, on our website and social media. We never put a child's full name next to their picture.

You can change your mind at any time by emailing hello@dwudance.co.uk. We will stop using the images from then on and remove posts we control. We can't recall things that have already been printed, or posts that other people have shared.

At shows and events, other parents may take their own photos. We ask them to keep pictures of other people's children private.

6. Who we share it with

We never sell your information. We share it only with the services that help us run the school. They act on our instructions and must keep it secure:

We also share information when the law requires it, for example with HMRC or our accountant for tax, or with social services or the police if a child may be at risk. In a medical emergency we will share what is needed with paramedics or a hospital. If the school is ever sold or reorganised, your information would move to the new owner under this same policy.

7. Data outside the UK

Some of our providers, including Google, Meta, Stripe and Dropbox, may store or process data outside the UK, for example in the European Union or the United States. When that happens, the data is protected by UK government "adequacy" decisions (including the UK–US Data Bridge) or by approved contract terms.

8. How long we keep it

9. Keeping it safe

We keep information in password-protected systems with two-step sign-in where available. Only staff who need it can see it, and paper registers and forms are stored securely. No system is perfectly secure. If something goes wrong that puts you at risk, we will tell you and, where we must, the Information Commissioner's Office (ICO).

10. Your rights

You have the right to:

• get a copy of the information we hold about you or your child
• have anything wrong corrected
• have information deleted when we no longer need it
• object to how we use it, or ask us to limit it
• get your information in a format you can take elsewhere
• withdraw your consent at any time, for emails, photos or cookies. This doesn't affect anything we did before.

To make a request, email hello@dwudance.co.uk. It's free, and we will reply within one month. We may ask you to confirm your identity first.

Complaints. If you're unhappy with how we've handled your information, please tell us first. We will acknowledge your complaint within 30 days and try to put it right. You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

11. Cookies

Cookies are small files that a website saves on your device, and "local storage" works in a similar way. We keep them to a minimum. The essential ones are always on. Analytics and advertising cookies are off unless you say yes in our banner. You can change your choice at any time:

Change cookie settings

Page-view statistics. Tilda, our website platform, counts page views for us without cookies. It does not identify you. If you reject analytics cookies, we switch these statistics off for you too.

Embedded content. Our Google reviews are shown using SociableKit, and some of our fonts come from Google Fonts. These services receive your device's IP address so they can deliver the content.

You can also block or delete cookies in your browser settings, but some parts of the site may then not work as they should.

12. Changes and contact

We will update this policy when the way we use information changes, and the date at the top will show when we last did. For anything about your information, email hello@dwudance.co.uk or call 07738 732 668.

DWU Ltd · Registered in England and Wales · Company no. 16341241 · Registered office: Flat 12 Meridia Court, 1a Biggerstaff Road, London E15 2LG